EyeBuyDirect Launches 'Buy One, Give One' Initiative
Friday, May 11, 2018 6:18 AM
is launching a social impact program
that allows customers to donate a pair of prescription glasses to someone in need worldwide for every transaction made through the Essilor-owned online retailer. “Helping address the larger issue of vision worldwide and the lifelong consequences that follow is something that has been a part of EyeBuyDirect since its inception,” said Johnny Lee, brand marketing director of EyeBuyDirect. "We are excited to be expanding these efforts through the Buy 1 Give 1 program. The idea is incredibly simple: place an order, and change the way another person sees the world.”
At checkout, customers are able to choose the specific region or country they would like their donation to go to, spanning the world from Asia and Africa, to Europe, the Americas, Australia and New Zealand.
“We realized that the causes individuals choose to support are very personal, be it a yearly gift to a favorite non-profit or weekly volunteer commitments within their community," Lee said. "We wanted to recognize this personal connection within the Buy 1 Give 1 program by giving customers the choice in where their contribution is sent.”
The new initiative directly supports Vision for Life, a social impact fund created by the Essilor Vision Foundation
that gives access to vision care to the most underserved communities worldwide. For every order placed, one pair of glasses will be donated to the fund. The goal of the program is to empower people to fulfill essential activities in their everyday lives such as learning, working and playing that are affected by vision issues.