David Kind Creates Online Sales Channel for Optometrists With ECP Partnership Program
Wednesday, October 11, 2017 12:24 AM
SAN DIEGO, Calif.—David Kind
, a leading provider of high-quality prescription eyewear online, has launched its ECP Partnership Program
, enabling eye doctors to give customers more options with David Kind’s unique online home try-on experience, providing an online sales channel to help ECPs create new revenue streams and offer convenient options for patients, the company said.
Optometrists taking part in the program receive a dispensing fee for each customer referral that purchases glasses at DavidKind.com. In turn, they perform in-store adjustments to frames, maintaining patient relationships and continuing to oversee the health of those preferring to purchase online. Participating optometrists also get their own doctor-branded David Kind site and the collection for display in stores at no cost.
For patients initiating a trial at DavidKind.com, the brand’s opticians advise on frame choice and use David Kind’s patented photo measurement technology, in addition to doctor measurements, to ensure excellent fit. Additional benefits to optometrists include added revenue with dispensing fee for each pair sold in office or via doctor/discovery links, increased traffic to their practice with location promoted by David Kind and out of network insurance billing handled by David Kind.
“In the age of Amazon, consumers expect to purchase most everything online,” said David Barton, founder of David Kind. “Our ECP Partnership Program offers a solution for optometrists to help increase sales, maintain patient relationships by providing the highest level of care, ensure fit and quality and offer even more options to purchase in store and online.”