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Vision Expo is always enhancing the education program and adding new tracks that tackle trending industry topics. With more than 300 hours of education for every role and experience level, Vision Expo education courses focus on three core competencies—disease diagnosis and treatment, clinical application of products, and healthy business solutions. Vision Expo’s new website has the courses available at the Show this March customized by job title and function so that you can focus on the topics important to you.

This year, in addition to not-to-be missed attendee favorite education like the Global Contact Lens Forum and the Spectacle Lens Expert Track, Vision Expo East will debut a slate of new educational tracks including Attract and Retain Customers, Ocular Aesthetics, Supporting the Practice Experience, Clinical Concepts for Opticians and Technicians, Specialty Lens Track and ODs On Facebook After Dark. Courses offered at Vision Expo aim to expand attendees’ field of vision and keep everyone updated on the best practices for care and treatment of patients.

Attract and Retain the Customers You Want
As the saying goes: patient in the exam chair, customer after the refraction. This new track at Vision Expo East will help you learn how to stand out as a premier provider of eyecare and eyewear. With eight different courses to choose from, you’ll learn how your current and potential patients make their decisions on where to shop for everything and come away with actionable ways to position your practice to get noticed and attract the customers you want.

Explore Ocular Aesthetics at Vision Expo
Vision Expo’s new Ocular Aesthetics track explores the opportunities available to incorporate Aesthetics into any optometric practice. A maturing population of patients put an emphasis on well-being and a desire to look young. With this track you will learn how to implement an ocular aesthetics model into your practice with dedicated education sessions, demonstrations and networking.

Supporting Your Practice Experience
We all know that patient satisfaction and practice success go hand-in-hand. Ensure that you are able to offer your patents the best experience by attending one or all seven of these courses. Crafted to ensure that you come away with actionable insights, these courses will teach you new, innovative ways to grow your business, enhance your practice experience, and build patient loyalty.

Spectacle Lens Expert Track
With more lenses, materials and designs than ever before, customization offers endless opportunities to provide the most optimized vision for every need. “The need to have intimate knowledge of the different lens technologies available today is vital for everyone involved in providing eyecare and eyewear and is critical to patient satisfaction,” said Michael Vitale, ABOM, LDO, NCLEC, Senior Technical Director and Lens Division Liaison at The Vision Council. Vision Expo offers the Spectacle Lens Expert Track for eyecare professionals with a baseline knowledge of lenses to expand their expertise. Courses will cover new technologies that can protect patients from blue light, UV and digital eye strain and will also discuss how to assure patient outcomes with doctor-driven prescribing and optician-reinforcing recommending.

To view the full educational offerings at Vision Expo East and to register, visit VisionExpoNY.com.