Vision Monday


Check.Out: Visionary Eyeworks

By Jamie Wilson
Monday, April 16, 2018 12:00 AM

Giorgio Armani

Luxottica’s Giorgio Armani brand has an incomparable and timeless sense of style specializing in both the men’s and women’s categories. Armani’s vision of the world in creative design is not just about turning heads, but about leaving a lasting impression. Pure lines, intrinsic elegance and care for details are the elemental concepts underlying all of Giorgio Armani’s iconic designs, as well as of its eyewear styles.

MSRP is $280 to $450.


Visionary Eyeworks

Nashville, Tennessee
Deidre Morgan, optician and office manager

“I really wanted to add more variety in our price points to make great style accessible to all of our patients.”

What are you selling?
I decided to bring in Giorgio Armani to our shop just after the New Year. Two of our most popular styles right now are the 7115 and 7040.

Who’s buying it?
It’s always the stylish, no-nonsense man who gravitates toward these two particular frames.

Why do they like it?
He wants something timeless, durable and versatile for any time of day, or any event. These particular frames tend to work well with all skin tones, so it’s hard to go wrong. I’ve been in the optical business for over 20 years, so my style of presentation is very hands on. I love suggesting flattering frames to our patients that they may not naturally pick up on at first. The look of surprise and delight when they try on the suggested frame is always rewarding. Some say I’m the “frame whisperer.” I don’t know about all that, but I get joy from seeing our customers find a frame they genuinely feel their best in.

Twitter: @veyeworks
Instagram: @visionaryeyeworks

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact associate editor, Jamie Wilson
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