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Area98 Appoints New Managing Director and Head of Sales

By Staff
Tuesday, January 9, 2018 12:21 AM


PAVIA DI UDINE, Italy—Area98 has announced the appointment of Monica Dal Cin as managing director and Luciana Olivotto as head of sales, effective immediately. “The entry of these two figures is part of a broader business reorganization process through which Area98 aims to optimize and strengthen its commercial strategy and support its international growth,” the company said. Monica Dal Cin has worked in the eyewear industry for almost 30 years and has previously held positions at companies including De Rigo, Marcolin and Mondottica.

“Area98 is different—both in terms of size and product type—to the large companies that I have previously worked for,” said Dal Cin. “This difference, together with the passion and enthusiasm of those who created it and the excellence of its products and brands, which are a pure expression of creativity and sophistication, led me to accept this challenge with great conviction and enthusiasm.”

Olivotto has varied background experience in both the eyewear and broader accessories sector. According to the company, she has joined Area98 to “transform her passion into energy focused on new business opportunities.”

Olivotto said, “Extreme attention to both single components and to the performance of the overall frame is the distinctive feature of Area98’s models. In addition to product quality, the values on which current choices and commitments are based are a profound reappraisal of human relationships and wide-ranging synergies that combine to create innovative solutions.”

In the U.S., Area98’s U.S. partner will still be Poets Eyewear.

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