LONDON—100% Optical has its sights set on smashing attendance, business and exhibitor targets when it opens this weekend, Feb. 6 to 8, at London ExCel, organizers said. Now in its third year, the show reports 20 percent more floor space housing over 200 companies, a 20 percent increase in visitors both U.K. and international over last year.

“100% Optical is about building your business, and creating a bright future for everyone involved in optics” said Nathan Garnett, event director. “We have the biggest selection of eyewear under one roof, more than anywhere else in the U.K., the largest amount of free CET points available across the weekend than any other U.K. show, and some big name first-time exhibitors and speakers. It’s exciting to see our exhibitors pulling out all the stops, giving visitors the perfect balance between business and leisure throughout the day.”

The education program, done in partnership with the Association of Optometrists (AOP) and the Fight for Sight Speaker Network, will feature main stage speakers including Doug Perkins, joint group CEO and co-founder of Specsavers; professor Barbara Pierscionek; professor John Marshall; professor Harminder S. Dua; and professor Kovin S. Naidoo. Additionally, organizers, Media 10, have announced the partnership the AOP and 100% Optical will continue until at least 2019.

“Demand for the education program has rocketed this year,” added Garnett. “So we have had to increase our capacities in the hubs and theatres to allow more people the chance to access the education. We have attracted speakers from around the world, many at the top of their respective fields, and all with insights and expertise that will help visitors improve their knowledge, understanding and ultimately their businesses.”

Fight for Sight returns as this year’s charity partner, with a number of other fundraising events at the show. These include ‘blind dates’ with Fight for Sight researchers and speakers, an “Eye Spy” competition, the return of the #BLINKWINKTHINK photo booth and Rockeoke on Sunday night.