Vision Monday VMail Weekend

July 15 and 16, 2023|


Social Media Remains a Top Marketing and Professional Development Channel

This month marked the launch of Meta’s new social media platform Threads. Designed to be a more positive experience than its rival Twitter, the platform has already seen significant buy-in and generated threats of lawsuits from Twitter owner Elon Musk. In an age where traditional forms of print advertising have been passed over for social media marketing strategies, many companies are feeling confused about which medium is right for them. VMAIL Weekend asked industry several experts what social media platforms they find most effective in growing sales and reaching their target audience. Here’s what they had to say.
Read More

In Case you Missed It - VMail's Top Stories of the Week

Tenpoint Therapeutics launches with $70 million in funding for cell therapy; Ocular Therapeutix appoints Adrienne Graves, PhD, to board of directors; ECPs’ gross revenue decreased, Jobson Tracker says; Jay Duker, MD, appointed CEO of EyePoint Pharmaceuticals; and AAO establishes membership group to support allied health professionals all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Tenpoint Therapeutics Launches With $70 Million in Funding for Cell Therapy to Reverse Vision Loss

Ocular Therapeutix Appoints Adrienne Graves, PhD, to Board of Directors

The National Average for Gross Revenue at ECP Locations Decreased for the Week of July 3 – 9, Jobson’s Latest Practice Performance Tracker Shows

Jay Duker, MD, Appointed New CEO of EyePoint Pharmaceuticals

AAO Establishes New Membership Group to Support Allied Health Professionals

Insta Pick - Noteworthy Posts From the People We Follow

Editor's Pick

AAO Establishes New Membership Group to Support Allied Health Professionals

SAN FRANCISCO—The American Academy of Ophthalmology has established a new membership group to support the professional interests of allied health professionals and will welcome in members of the Association of Technical Personnel in Ophthalmology. The new group, called the American Academy of Ophthalmic Professionals (AAOP), will begin admitting technicians, ophthalmic assistants, photographers, nurses, orthoptists and other members of the clinical team in August 2023. As part of the Academy, AAOP members will enjoy expanded opportunities for career advancement and access to the most up-to-date information in the field.
Read More


Tweet of the Week

We Share It

This greeting card is the perfect excuse to send some snail mail. You can purchase it on Etsy here. #WeShareIt

Optical on Main Street

Indies and Labs Find Their Niche With Eyeporters’ Private Label Collections

NEW YORK—For an independent ECP, few things are more important than standing out from the crowd. In much of the U.S., consumers are spoiled when it comes to choice—and this includes their options for eyewear and eyecare. Independent ECPs offer unique experiences and eyewear options for patients, but they also face unique challenges when it comes to creating and building their businesses and brands. There are countless creative and special ways for independent ECPs to stand out, and many have found creating private label eyewear collections to be the perfect addition to their practice.
Read More


Interested in more from VisionMonday and VMail? Click here to subscribe to our other e-newsletters.

VMail Weekend is published by Jobson Medical Information LLC, 395 Hudson Street, New York, NY 10014.

To subscribe to other JMI newsletters or to manage your subscription, click here.