Vision Monday VMail Weekend

April 29 and 30, 2023|


A Growing F1 Audience Brings Eyewear Into the Limelight

Fan or not, you’ve probably seen at least one mention of a Formula 1 Grand Prix recently. The sport has grown exponentially here in the U.S., bolstered by the Netflix docuseries “Drive to Survive,” which has been giving fans a dramatic, behind the scenes look at the sport and its athletes since 2019. Although F1 has always been on solid ground in Europe, Netflix helped propel it toward the mainstream in the U.S.—and go mainstream it has. The Athletic reports  that the 2022 Formula 1 season was the sport’s most-viewed season in the U.S. ever. So, there’s no denying the popularity of F1 among Americans and luckily for our industry, the Formula 1 paddock is a playground for eyewear fanatics because behind—or, rather, in front of—every handsome Formula 1 driver is a hot pair of sunglasses.
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In Case you Missed It - VMail's Top Stories of the Week

HCAPS and AOA support Contact Lens Prescription Verification Modernization Act; Treehouse Eyes launches new parent education platform; Contact Lens Institute reports upside to dual contact lens and glasses prescribing; Prevent Blindness declares May as Ultraviolet Awareness Month; and Randolph celebrates 50th anniversary all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Health Care Alliance for Patient Safety and AOA Support the Introduction of Contact Lens Prescription Verification Modernization Act

Treehouse Eyes Launches New Parent Education Platform for Myopia Management

Contact Lens Institute Report Reveals Upside to Dual Contact Lens and Glasses Prescribing

Prevent Blindness Declares May as Ultraviolet Awareness Month to Educate Public on Dangers to Eyes From UV Exposure

Randolph Celebrates 50 Year Anniversary With Limited Edition Collection, Pop-Up Location

Insta Pick - Noteworthy Posts From the People We Follow

Editor's Pick

Health Care Alliance for Patient Safety and AOA Support the Introduction of Contact Lens Prescription Verification Modernization Act

WASHINGTON, D.C.—The Health Care Alliance for Patient Safety (HCAPS) and the American Optometric Association (AOA) support Representatives Michael Burgess (R-TX) and Lisa Blunt Rochester (D-DE) for the introduction of the Contact Lens Prescription Verification Modernization Act. If passed, this legislation, which was introduced on April 20, 2023, would prohibit sellers’ manipulation of the current contact lens prescription verification system and restore doctors’ oversight. The legislation, jointly backed by the AOA and HCAPS, is a priority issue for optometry’s advocates heading to Washington, D.C. in June, for the AOA’s single-largest federal advocacy event, AOA on Capitol Hill.
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VM's News Quiz

VM's News Quiz for the Week of April 23: Losing a Legend, Tablets at Home and Apellis Partners With Henry Winkler

Did you follow the optical news this week? Take VM’s News Quiz to see how much you know. This week's quiz takes a look at losing a legend, tablets at home and Apellis' partnership with Henry Winkler.
Click here to take the quiz.

Tweet of the Week

We Share It

This set of 12 watercolor greeting cards is a sweet, bright reminder to focus on the good. You can purchase it on Etsy here. #WeShareIt

Optical on Main Street

Celebrating Earth Day With Indies

NEW YORK—Last Saturday, everyone, everywhere celebrated the same special holiday: Earth Day. As is the case every year, Earth Day fell on April 22 and gave us all a moment to reflect on the beauty and importance of our planet—and to think about how we can continue to protect and nurture our unique home. For a look at the evolution of Earth Day, read Still Trying to Save the Planet as Earth Day Hits Its 53rd Year. Everyone celebrates Earth Day a little bit differently—so here’s a look at how some independent ECPs spent their April 22.
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