Vision Monday VMail Weekend

March 18 and 19, 2023|


VM’s Top 5 Today’s Read Stories From VMAIL Weekend

Back in February of 2017, the sales and editorial team at VM got the bright idea to put out a weekend edition and we called it, what else, VMAIL Weekend. At the time, it seemed like a scary premise to add a 6th newsletter to our weekly news and feature-writing arsenal but in retrospect, it was a bold and rewarding move. Our biggest challenge with Weekend has always been coming up with ideas for our anchor feature called Today’s Read. The TR was always meant to be a feature-driven story that readers could curl up with on a Saturday morning along with a cup of hot coffee. Six years later, it turns out the TRs have produced some of our most popular stories ever. So here are our top 5 most popular TR stories from Weekend. Happy reading.
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In Case you Missed It - VMail's Top Stories of the Week

Vision Expo East 2023 kicks off in New York City; Keplr Vision announces $80 million in additional funding; New AOA Practice Guidelines released; AOA and others to fight several states' proposed legislation to block or limit the designation of “Doctor of Optometry”; and Percept Corporation introduces MiWear all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Vision Expo East 2023 Kicks Off in New York City

Keplr Vision Announces $80 Million in Additional Funding, Reorganizes Field Team, Adds Board Members

New AOA Practice Guidelines Offers 14 Actions and New Insights on Exam Frequency for Adults

AOA and Other OD Groups Gear Up to Fight Several States' Proposed Legislation to Block or Limit the Designation of 'Doctor of Optometry' as Other U.S. Scope Battles Continue

Percept Corporation Introduces MiWear, Its First 'Life Improvement' Vision Technology

Insta Pick - Noteworthy Posts From the People We Follow

Editor's Pick

Don't Miss Tonight's Rock4Sight Benefit Concert at the Hard Rock Café in New York City

NEW YORK—Rock4Sight 2023 will be back at the Hard Rock Café to celebrate the optical industry and raise funds for ECN Purpose, a 501c3 charity dedicated to providing both eye health education and connection to vision care to the underserved. The party begins on Saturday, March 18 at 8:30 pm at the Hard Rock Café in Times Square, New York City. As in the past, this will be a fun night of music, dancing, camaraderie and industry fellowship.
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Tweet of the Week

We Share It

This opti-themed pin pack is a fun and chic way to show off your passion. You can purchase the pack on Etsy here. #WeShareIt

Optical on Main Street

A Few Ideas This Workplace Eye Wellness Month

NEW YORK—March is Workplace Eye Wellness Month, a month headed up by Prevent Blindness to help keep eyes healthy, safe and protected on the job. Thousands of workers in the U.S. sustain eye injuries at work each year, many of which are preventable. The American Academy of Ophthalmology states that 90 percent of these eye injuries could be avoided by wearing the proper eye protection. There’s still plenty of time to get involved and spread the word to your patients and teams—here are just a few ideas.
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