Vision Monday VMail Weekend

December 17 and 18, 2022|


Setting the Tone With Color

For anyone in the fashion or design industry, color can be a beautiful thing. But it can also be a very valuable tool on any designer’s palette. Color has the power to (pardon the pun) set the tone for just about everything—from sneakers to smartphones to packaging and the color of a room. The folks at the Pantone Color Institute know a thing or two about color and the effect it can have on creating just the right mood or atmosphere. Viva Magenta 18-1750, which Pantone describes as a color that “vibrates with vim and vigor” has been named the Pantone color of the year for 2023. Pantone describes the color as “brave and fearless … a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
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In Case you Missed It - VMail's Top Stories of the Week

Parexel teams with MyEyeDr. to increase patient access and participation in clinical trials; ECPs’ gross revenue increased, Jobson Tracker says; FTC proposes changes to Rx Eyeglass Release Rule; De Rigo to acquire Rodenstock’s eyewear division; and Carl Zeiss Meditec stays on growth track all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Parexel Teams With MyEyeDr. to Increase Patient Access and Participation in Ophthalmology Clinical Trials

The National Average for Gross Revenue at ECP Locations Increased for the Week of Dec. 5–11, Jobson’s Latest Practice Performance Tracker Shows

FTC Proposes Changes to Rx Eyeglass Release Rule, Including Getting Signed Confirmations From Patients and Other Measures, as AOA Voices Its Concerns

De Rigo to Acquire Rodenstock’s Eyewear Division

Carl Zeiss Meditec Stays on Growth Track in Fiscal Year 2021/22

Insta Pick - Noteworthy Posts From the People We Follow

Editor's Pick

FTC Proposes Changes to Rx Eyeglass Release Rule, Including Getting Signed Confirmations From Patients and Other Measures, as AOA Voices Its Concerns

WASHINGTON D.C. and ST. LOUIS—The Federal Trade Commission said on Dec. 9 that after previously requesting and receiving hundreds of public comments, based on its regular review of current rules, that it would now recommend implementation to several new elements of its Ophthalmic Practice Rules, also known as the Eyeglass Rule in the U.S. In its "Proposed 16 CFR 456 Ophthalmic Practice Rules Eyeglass Rule, Request for Public Comment," the FTC stated that its new proposal would "ensure ophthalmologists and optometrists provide patients with a copy of their prescription immediately after the completion of a refractive eye exam, get a signed statement from the patient confirming that they have received their prescription, and keep a record of that confirmation for at least three years."
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VM's News Quiz

VM's News Quiz for the Week of Dec 11: A Trend Among Young Workers, Jobson’s Optical Biz Tracker and Orion Splashes Down

Did you follow the optical news this week? Take VM’s News Quiz to see how much you know. This week's quiz takes a look at a trend among young workers, Jobson’s Optical Biz Tracker and Orion splashes down.
Click here to take the quiz.

Tweet of the Week

We Share It

Designed and created by Christie Cerwinka, OD, these ceramic mugs and bowls are unique and handmade—often with an opti-related twist. Read an interview with Dr. Cerwinka about her ceramics on Women In Optometry, and purchase your favorite handmade design on her Etsy here. #WeShareIt 

Optical on Main Street

Women In Optometry: Kid-Focused Practice Keeps Younger Patients at Ease

Shundale Mixon, OD, FAAO, FSLS, Diplomate ABO, started wearing glasses in second grade, and said visiting the eye doctor wasn’t exactly a pleasant experience. “I remember the rooms feeling dark and gloomy.” Now, Dr. Mixon focuses on making her pediatric patients feel as comfortable as possible at her own practice, Gwinnett Pediatric & Adult Eye Center in Suwanee, Georgia. She started seeing patients in September 2022, with an official ribbon cutting on October 1. Kids feel welcome, starting in the kid-designated waiting area, where a TV and a variety of games and toys keep them entertained while they wait. The practice features a calming color combination of green and taupe, giving the space a light and airy feel.
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