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When Erik Ritchie took over in early 2021 as CEO of EnChroma, he told me that he saw a huge opportunity to grow the company’s share of the market for color blindness eyewear, as well grow the market overall. “Just in the U.S. alone there are 13 million people who suffer from color blindness, and that market has traditionally been underserved,” he said in a VMAIL interview. “One of my goals is to make sure we get the word out and raise awareness of not only the issue, but the solutions to that issue, and that we do that both in the U.S. and globally.”
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Vision Expo West continues with trailblazing trends, innovations and opportunities for connection; EssilorLuxottica NA Wholesale elevates sales leadership; Neurolens completes $67 million in new financing; Vision Expo+ will be offered September 15-23; and Safilo's Francesco Rinaldi Ceroni gives exclusive interview with VMAIL all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
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NEW YORK—With a unique resume and business experience that spans optical, sun and sport performance markets, Francesco Rinaldi Ceroni is applying his knowledge and skills to reinforce Safilo's competitive position in North America. In an exclusive interview with VMAIL marking 90 days since his appointment as president and chief commercial officer of North America, Safilo Group last June, Rinaldi Ceroni shared his perspectives on the work now underway for the company to build on the sales achievements and momentum of Safilo in North America over the past several years, and some of the newer initiatives coming onstream for its independent ECP customers this fall and into 2023.
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This phoropter skeleton t-shirt is fun, spooky and the best addition to a Halloween outfit. You can purchase it in a variety of colors on Etsy here. #WeShareIt
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NEW YORK—Yellow is not a color many of us reach for in our day-to-day lives—it can be hard to style, and some shades of it are undeniably harsh on the eyes. But like it or not, yellow is having a moment in fashion. Maybe it’s the U.S. Open pushing bright, yellow tennis balls to the forefront of our minds—or maybe it’s just us clinging to summer sunshine as the days slowly get shorter. Whatever it is, it’s happening. Here, we’re taking a look at some of the ways yellow eyewear has popped up across the industry lately; feel free to use this moment to get inspired for your own in-store displays, social media posts or eyewear wardrobes.
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