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What makes Stu Gleich tick? This seems like a reasonable question to ask about a dedicated horologist—someone who studies and often buys, sells and collects wristwatches and other timepieces. So, I decided to find out more about the man and what motivates him in his personal and professional pursuits. Here’s what I learned. Although Gleich makes his living in optical sales, horology is a consuming interest. However, he approaches both with a similar attitude. For Gleich, the search for that special watch, along with the transactions that are part of the experience, is not just about the thrill of the hunt and the pleasure of owning a beautiful object. It’s also about the relationships he forms along the way.
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The American Academy of Optometry launches search for CEO, Thomas Burkhardt named president of Marchon Eyewear, Visibly becomes first FDA-cleared online vision test, CooperVision Costa Rica manufacturing facility earns LEED Gold Certification and National Vision promotes executives all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
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RANCHO CORDOVA, Calif.—VSP Vision announced that it has promoted Thomas Burkhardt to president of Marchon Eyewear, Inc. Burkhardt most recently served as Marchon’s chief marketing officer and senior vice president of global brands, marketing and design. He will report to Earnie Franklin, chief operating officer of VSP Vison. Burkhardt succeeds Nicola Zotta, who led Marchon from 2016 until May of 2022, as reported by VMAIL. Prior to joining Marchon, Burkhardt served as vice president of global marketing for Coty, Inc., leading the Calvin Klein fragrance and cosmetic license.
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Did you follow the optical news this week? Take VM’s News Quiz to see how much you know. This week's quiz takes a look at a study from Neurolens, a shift in shopping habits and VM’s Most Influential Women event.
Click here to take the quiz.
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This flowery, iris print is a great way to brighten up the office walls. You can purchase it on Etsy here. #WeShareIt
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NEW YORK—For opticians and frame stylists, there are few things more satisfying than helping a client find the perfect frame for them. But the good feeling doesn’t have to stop when the client leaves—perfect fits and perfect finds can make great social media content, especially when you find a great way to present them. Some choose to post a picture every time a client makes a purchase, or to do a wrap-up at the end of each month. Others, like the team at A Proper View in Winston-Salem, North Carolina, have set aside a special Instagram feature for these moments: one they call “Framed.”
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