Vision Monday VMail Weekend

July 25, 2020|


The TikTok Takeover

NEW YORK—Social media is always changing. From algorithms to trends to new memes, there’s no shortage of ways the Internet grows and changes every single day. And the rise of TikTok is a perfect example. With more than 800 million monthly active users, TikTok is the sixth largest social network in the world, and the most downloaded app in 2020—making it a driving force of Internet culture and trends.
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In Case you Missed It - VMail's Top Stories of the Week

Cognivue appoints Dr. Fred Ma as CMO and SVP, Black Eyecare Perspective launches IMPACT HBCU initiative, ECP revenues, exam rates and sales increase, National Vision extends its partnership with Walmart Inc., and EssilorLuxottica starts legal proceedings for more info from GrandVision all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.  

Cognivue Appoints Dr. Fred Ma as CMO and SVP

Black Eyecare Perspective Launches IMPACT HBCU Initiative

Jobson Performance Tracker: ECP Revenues, Exam Rates, and Sales Increase

National Vision Extends Its Long-Standing Partnership With Walmart Inc.

EssilorLuxottica Starts Legal Proceedings For More Info From GrandVision

Insta Pick - Noteworthy Posts From the People We Follow

Editor's Pick

Silmo 2020 Is Cancelled

PARIS—This past week, organizers of Silmo 2020 announced the cancellation of the event which had been scheduled at the Paris Nord Villepinte Centre, Oct, 2 to 5. In its statement, Amelie Morel, chairwoman of the Silmo Association, wrote, "Since the beginning of the worldwide health and economic crisis, we made clear commitments and established extensive measures to protect and guide the companies of our industry throughout this particularly difficult period."
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VM's News Quiz

VM's News Quiz for the Week of July 19: Employee Bonuses, an OD TikTok Star, and At-Home Vision Therapy

Did you follow the optical news this week? Take VM’s News Quiz to see how much you know. This week's quiz takes a look at employee bonuses for frontline workers, a rising ECP star on TikTok, and an at-home vision therapy. Click here to take the quiz for the week of July 19. VM's News Quiz is published every Saturday as part of VMAIL Weekend.
Click here to take the quiz.

Tweet of the Week

We Share It

Dogs in glasses on a face mask? Literally what more could we ask for. You can pick this cutie up on Etsy

Community Voices

With 11,000 Followers, Indie OD Finds a New Niche on TikTok

TAMPA, Fla.—Any small business owner knows just how important social media can be—and ECPs are no exception. Across the board, independent ODs use Facebook, Instagram, Twitter and sometimes YouTube to get in touch with patients, potentially find new patients and spread important information about eyecare. But there’s a new social media superstar in town, and Nathan Bonilla-Warford, OD, is all over it. Dr. Bonilla-Warford specializes in pediatric and binocular vision at Bright Eyes Vision, in Tampa, Florida. There is no question that working with children requires a special skill set and a special approach—something Dr. Nate has achieved by delving into the world of TikTok.
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