Vision Monday VMail Weekend

May 30, 2020|


Please (!) Let the Games Begin

NEW YORK—This coronavirus situation has left many of us with more than enough time to contemplate the future, especially as it relates to our businesses and professions. What will optical retail look like in 2021? What about eyecare and independent optometry practices? How will the conventional sales call be transformed? What about industry meetings? The one thing that seems certain around all of these questions is that no one really knows right now what the future will look like. It’s going to be a wait-and-see evolution. Sports was more or less in this same boat in April, but now some of the pieces of the puzzle are beginning to fall into place.
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In Case you Missed It - VMail's Top Stories of the Week

NEW YORK—ECPs who have reopened their practices report they are seeing fewer patients per day, as they expected, due to social distancing and safety concerned but there are more eyewear-related purchases happening during the week of May 22-26—the latest period surveyed by Jobson Optical Research in the 10th wave of the ECP Coronavirus Survey. The rate of eyecare practice and optical location reopenings increased during the month of May as state and local county guidelines permitted during the coronavirus pandemic.

Click to view a PDF of the full survey results.

Reopenings Increase Eyewear-Related Purchases, ECP Coronavirus Study Shows

Reopenings Increase Eyewear-Related Purchases, ECP Coronavirus Study Shows

Reopenings Increase Overall Gross Revenue, per Jobson COVID-19 Tracker

Versant Health Announces Inaugural Optometric Advisory Council

Prevent Blindness Declares June Cataract Awareness Month

Insta Pick - Noteworthy Posts From the People We Follow

Editor's Pick

VM Adds New 'Above & Beyond' Category for VM’s 2020 Most Influential Women in Optical

NEW YORK—Women’s influence in optical is undeniable and today, more women than ever before are playing vital roles at all levels of our industry. This is why Vision Monday will once again be highlighting The Most Influential Women in Optical in our July issue. In addition to our four traditional categories, Executive Suite, Mentors, Rising Stars and Innovators, Vision Monday is adding a new category this year, Above & Beyond, aimed at women who have led the way in giving back to the industry, their patients and their communities.
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Tweet of the Week

We Share It

Want to celebrate heading back into the office? These opti-themed earrings might be the perfect accessory for this new chapter. You can pick them up on Etsy here. #WeShareIt

Optical on Main Street

Three Independents Take On a New Challenge: Their Own Eyewear Collections

NEW YORK—Many ECPs find that independence comes with a lot of space for creativity and freedom, and just as many say that this space is what allows them to stand out amongst competition, to make their practices entirely their own. Along with fun and creative names, signs, and promotions, some ECPs have taken an additional step in their independence: creating their own eyewear collections. To get a grasp on what it’s like to create your own eyewear collection, The Independent Eye reached out to three independent ODs who created their collections with Your Brand, which works directly with ECPs to create unique, private label brands.
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