February 9, 2019|www.visionmonday.com


Meet Me in Munich: Opti 2019

MUNICH, Germany—From Jan. 25 to 27 VM headed to the heart of Bavaria for opti 2019. Walking through the show felt a little different this time around as the eyewear exhibition was featured among six halls of the Fairground Munich for the first time. However, the expansive show floor was no less packed as each section from hall C1 all the way to C6 was buzzing with foot traffic as it hosted around 28,000 visitors and 631 exhibitors.
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A new CEO for Rodenstock, Expo names OPTImum Retail award finalists, leadership changes at ABB Optical, B+L launches SightMatters and Marchon unveils latest Flexon campaign all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Rodenstock Group Names New CEO

Vision Expo Announces 2019 OPTImum Retail Award Finalists, Voting Now Open

ABB Optical Group Announces Leadership Changes

Bausch + Lomb Launches SightMatters for AMD Education With Prevent Blindness

Marchon Unveils Latest Digital Video Campaign for Flexon Eyewear

Transitions Optical Names the Winners of Transitions Innovation Awards

ORLANDO, Fla.—Transitions Optical honored Dr. Amanda Rights of Blue Ridge Vision in Boone, N.C., with the 2018 Transitions Brand Ambassador title, one of the categories of the Transitions Innovation Awards program, during a recognition ceremony Tuesday evening as the 23rd annual Transitions Academy drew to a close. Dr. Rights is the author of the OptomEyesLife blog. The finalists for the prestigious Transitions Brand Ambassador award included Sheena Taff, an optician at Roberts & Brown Opticians, and Justin Tenczar, an optician at Berkshire Eye Center in Pittsfield, Mass. They also were recognized for their commitment to advocating for the Transitions brand during the awards event. The Academy meeting, which drew more than 900 industry executives, concluded with an awards dinner and reception on Tuesday evening.
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Are you about to spend the weekend binging The Great British Bake Off? Today’s #WeShareIt is the perfect way to try you luck at creating your own sweets via Etsy.

Doing it for the Ladies: Instagram Page Aims to Make Women Feel ‘Beautiful and Fabulous’

Dr. Athena Brasfield’s eponymous Instagram page, drbrasfield, is a hub of color and scenery reflective of the woman who runs it. Brasfield launched the page in October of 2018, and today it stands at 4,066 followers. The aim was to create a space that showcased not just the clinical side of optometry, but also the more fun, fashionable and creative side of the science as well. “I used to want to work in the fashion industry when I was a young girl, but I wanted to do something with more meaning, such as helping communities and giving back to others,” she stated.
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