November 24, 2018|


When Vision Care Disrupted Hollywood

Hollywood needed something exciting in the 1950s to compete with the newfangled home entertainment gadgets, from television to hi-fi record players, keeping people out of movie theaters. In an unprecedented move, studios turned to a vision care company for help—specifically to American Optical (now part of Carl Zeiss Vision). The result of this unusual partnership would change the course of cinema history. This story is getting attention again, thanks to the Optical Heritage Museum in Southbridge, Mass. The Museum is sharing images, some of them never published before, in conjunction with the 65th anniversary of the Todd-AO joint venture that commercialized this breakthrough technology.
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Gearing for Small Business Saturday, Neff and Tessel join FYidoctors, EyeSouth partners with Georgia Eye, glucose-sensing CL on hold and Safilo commits to Special Olympics for three years all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Gearing Up for #SmallBizSat

FYidoctors Adds to Presence in SW Ontario With Neff and Tessel Practice

EyeSouth Partners Continues Expansion With Georgia Eye Associates Investment

Verily, Alcon Put Glucose-Sensing Contact Lens Project on Hold

Safilo Commits to New Three-Year Partnership With Special Olympics International

Rx for Success: Safety Eyewear

NEW YORK—A number of eyecare retailers, both national chains and independents, along with several major lens, laboratory and frame companies are continuing to bring new ideas to product innovation, diverse lens choices and more streamlined delivery systems to the category of prescription safety eyewear (SRx) to serve the needs of manufacturing and industrial workers and to bring attention to good eyecare and effective vision correction products to themselves and their families. Often times, ECPs overlook the role they can play in the SRx category but there are patient and practice building opportunities out there for optometrists.
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Today’s #WeShareIt proves that it’s never too early to start shopping for the holidays. This ‘Dashing Dog Glasses Case’ from Anthropologie should definitely be on the list for the eyewear lover in your life (yourself included). #TuesdayTreat

Danielle Richardson, OD’s ‘Fierce Clarity’ is All About Accessibility and Relatability

Danielle Richardson is a fulltime optometrist at Optometrix in Hollywood, Calif. A graduate of Indiana University School of Optometry, she created her Instagram page, Fierce Clarity as a way to combine her love for all things health and wellness—from yoga, plant-based recipes, meditation, motivational quotes and personal development. The aim for Richardson, was to create a space that leaves her target audience of Millennial working professionals feeling good about themselves. “I think much of the advice we receive in the health and wellness space is ‘preachy’ and makes people feel bad about themselves for not being perfect,” Richardson told VMail Weekend. “My approach to Fierce Clarity content centers around accessibility and relatability because I want people to leave feeling empowered to make healthier choices from where they are.”
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