November 3, 2018|


How the Eyecare Profession Saw the Light About UV

A century ago, many believed UV exposure was good for vision. It took decades of research and investment to raise awareness of the real risks. Today, the hazards of ultraviolet light are well known. Surveys show that 90 percent of respondents take some steps to protect themselves from the dangers of the sun, even if it’s just putting on a hat and rubbing sunscreen on their body. There’s still too much risky behavior—just count the number of tanning salons in your hometown if you doubt it—but UV awareness is one of the success stories in preventive health care.
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Millennials value vision insurance, EyeVote survey deadline nears, diabetes awareness campaign, Essilor taps Dr. Kovin Naidoo and Vantage EyeCare expansion all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Unum Group Finds Significant Number of Millennials Value Vision Insurance

Don't Miss the Chance to Win $500—Enter Your EyeVote Selections By Nov. 7

Oxurion NV and Prevent Blindness Partner to Promote Diabetes Awareness Month

Essilor Taps Dr. Naidoo to Head Inclusive Business, Philanthropy and Social Impact

Philadelphia-Based Vantage EyeCare Announces Three New Divisions

Power in Numbers: Dashboard Data Boosts Performance

From Fitbit-type performance metrics to likes on Instagram and Facebook, Americans are infatuated with checking their status and/or tracking progress across various activities. While this tracking trend may be more common across personal activities, it’s becoming fairly standard in professional dealings, as well, to measure all kinds of performance. As the adage goes, you can’t manage what you can’t measure. One of the tools that is becoming more popular in eyecare is the dashboard practice management system that can automatically compile and analyze performance across a wide range of service and sales metrics. These dashboards provide insights into how an eyecare practice can operate more efficiently and profitably. In this feature, VM takes a look at some of the dashboards being used in eyecare practices today.
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Halloween might be over but that doesn’t mean this #WeShareIt is any less awesome. This Halloween-themed Snellen Chart is the perfect way to add a little optical touch to any spooky festivities.

Sathi Maiti, OD, Shares Her Obsession With ‘Eyeballs and Stuff’

Sathi Maiti has been a practicing OD for about four years now. A graduate of the University of California, Berkeley, School of Optometry, she currently subleases inside SEE Eyewear, an optical boutique in Seattle. In Sept. 2017, Maiti created Dr. Maitis Eyeballs and Stuff, a fun Instagram page that shares optometry-related content that interests her, and she thinks will be interesting to others.
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