September 29, 2018|


When Artist Norman Rockwell Worked for American Optical

Back in the 1920s, America’s most popular artist targeted a series of paintings at improving the nation’s eyesight. In 2014, Sotheby’s auction house sold a painting by artist Norman Rockwell for $1.3 million dollars. Close observers of the work, which depicts two gentlemen playing cards, noticed a strange detail. In the lower right-hand corner, above the artist’s signature, they saw two mysterious letters in boldface: a capital A linked to a capital O. Even more puzzling to art collectors was the name of the painting. It’s called “If Your Eyesight Controls Your Great Decisions.” But once you know the name, you might notice that one of the card players—the smiling fellow who appears to be winning the game—is wearing a stylish pair of spectacles.
Read More

Reflecting on Expo's growth, a busy exhibit hall, Visionary Eye Partners' acquisitions, new HEA execs, Total ECP adds practices all topped this weeks VMAIL headlines. Click below to catch up on any news you might have missed.

Show Team Reflects on Expo’s Growth and Advocacy Efforts

Exhibit Hall Is Buzzing With Brand Innovations

Imperial Capital-Backed Visionary Eye Partners Completes Four Acquisitions

Healthy Eyes Advantage Announces New Leadership Structure

Total ECP Adds Three New Practices With Two Acquisitions in WV and MD

VM LIVE Explores Changes in ‘Smart Retail’ Landscape

LAS VEGAS—At Wednesday’s VM LIVE “Retail Smart” event, attendees learned how innovative retailers and vision care professionals are erasing boundaries between discovery, choice and purchase. A top retail trend analyst, an expert in new payment technologies and two entrepreneurial optometrists spoke about the way they use smartphones, tablets, apps, modern in-store displays, and a new range of in-office and online systems to create a fluid, frictionless experience for shoppers, both online and in-store. Vision Monday senior vice president and editorial director Marge Axelrad led off with an overview of current retail shopping trends.
Read More


While some of us still try to shake off our jetlag, we’re definitely wishing this cute eyelash mug for today’s #WeShareIt was half full…of coffee.

The Expo Experience

LAS VEGAS—As Vision Expo West begins to wind down, it’s been a jam-packed four days with a full list of activities that kept attendees busy. From new collections, celebrity appearances on the show floor and of course, a slew of parties planned for the nighttime, this year’s Vision Expo West can only be better than years past. Prior to the opening of the show, VMail Weekend asked a few people to speak about the various parts of Expo they were looking forward to the most. Read what they had to say.
Read More


Interested in more from VisionMonday and VMail? Click here to subscribe to our other e-newsletters.

VMail Weekend is published by Jobson Medical Information LLC, 440 Ninth Avenue, New York, NY 10001.

To subscribe to other JMI newsletters or to manage your subscription, click here.

To change your email address, reply to this email. Write "change of address" in the subject line.
Make sure to provide us your old and new address.

To ensure delivery, please be sure to add to your address book or safe senders list.

Click here if you do not want to receive future emails from VMail Weekend.