September 8, 2018|


High Tech Driving Vision: Then and Now

Ask someone today about high tech eyewear, and they will probably mention Google Glass. But do they know that 100 years ago, the most high tech eyewear was goggle glasses? Or that the emergence of the auto had as much impact on eyewear as the invention of the computer—and is still changing it today? The rise of the automobile altered almost every aspect of American life. The first generation of motorists enjoyed new freedoms unknown to their parents, but perhaps the strangest story of all is how the auto changed eyewear—and how, in turn vision needs changed the automobile.
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Opternative launches mobile-only device, bill encourages emphasis on eye health, 2020 On-site taps CEO, UHC Vision partners with Essilor and Apple buys Hokonia Holographics all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Opternative Launches Mobile-Only Device Prescription Technology

Appropriations Bill ‘Encourages’ CDC Emphasis on Eye Safety and Vision Health

2020 On-site Names Alexis McLaughlin as CEO

UnitedHealthcare Vision to Launch National Lab Network With Essilor Labs

Apple Buys Akonia Holographics, AR Glasses Display Start-Up

Register Now for VM LIVE’s ‘Retail Smart’ Program at Expo West

NEW YORK—A noted observer of retail trends, particularly those that impact independent retailers of all categories, Nicole Leinbach Reyhle, has been tapped as the opening speaker of VM LIVE. Reyhle is the founder and publisher of which has been recognized worldwide for its leading retail insight. Reyhle rounds out the roster of speakers at VM LIVE, “Retail Smart”—the program is set for Thursday, Sept. 26 from 3:30 to 6:00 p.m. just prior to the opening of Vision Expo West. With a core concentration on independent retailers and small businesses, Reyhle is a frequent guest and contributor to various media outlets that include “The Today Show,” Forbes and countless business-to-business publications. The special session and panel, will examine how new digital technology is transforming the patient and customer experience. Registration details are available here for VM LIVE.
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Today’s #WeShareIt is the perfect item for both the cooler months and back-to-school. This Minions sweatshirt from Uniqlo is a great way to share your love for optical with the kids.

ECPs Take to Social Media as Sports Eye Safety Awareness Month Gets Underway

NEW YORK—Prevent Blindness and Liberty Sport are once again partnering for the annual “September is Sports Eye Injury Prevention Awareness Month,” program. According to Prevent Blindness—which has declared September as Sports Eye Safety Awareness Month in an effort to help educate the public on the need to protect vision while playing sports activities—more than 33,000 Americans were treated for sports-related eye injuries in 2017.
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