August 4, 2018|


Teaching the World How to See

Where do you turn to for information on protecting your eyesight? That’s an easy question nowadays. Medical information is everywhere. In fact, people are inundated with it on the web and TV. A simple Google search on “eyecare” comes back with more than 30 million results. Health care companies keep adding to this by spending billions on direct-to-consumer advertising each year.
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Safilo Group Board OK’s Five-Year Plan, GVS Teams With 20/20NOW on Mobile Telehealth, Pearle Vision’s New Ads Feature Billie Jean King, Versant Health Taps Hermosillo for Key Management Role and Ossip Optometry Joins MyEyeDr. all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Safilo Group Board Approves Five-Year Business Plan, Releases First Half Results

GVS, 20/20NOW Create First Mobile Ocular Telehealth Center

Pearle Vision Features Tennis Legend Billie Jean King in New Ad Campaign

Versant Health Names Hermosillo to Key Sales, Marketing and Client Position

Ossip Optometry Joins MyEyeDr.

In PALs We Trust

How many progressive lens designs do you think are on the market today? 25? 50? 150? Actually, more than 350 different PALs (Progressive Addition Lenses) are now available, according to The Vision Council. That’s an astounding amount of variety, even taking into account the knock offs and older designs still out there. I’d argue that this high level of diversity in the PALs market is good for both ECPs and consumers. It means there’s lots of competition, which stimulates growth. The continuing refinement of digital lens design technology has insured a seemingly endless flow of new PAL designs.
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If you have plans to redecorate anytime soon this #WeShareIt is just for you. From our most recent #TuesdayTreat this rug from the Mara Hoffman Anthropologie collection is the perfect finishing touch to bring your space together.

Colleen Brondo Is The Crafty Optician

SUSSEX COUNTY, N.J.—Colleen Brondo has been a licensed optician since 1994 and in November 2015, she created The Crafty Optician, which started out as a Facebook page dedicated to people who can’t get enough optical finds. Her first piece was a self-made necklace, which got such a strong response when she posted it, that she decided to create more. “I found that optical people—myself included—love optical finds,” Brondo said. “After I posted the photo of that necklace I made, so many people wanted me to make more. I have been adding items on a regular basis since then.”
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