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NEW YORK—Bust out those reusable bags and ditch the plastic straws because tomorrow is Earth Day. This year’s theme is all about plastics (FYI they weren’t just the ruthless posse in “Mean Girls”). Plastic pollution poses a major threat to the well-being of the planet and everything on it. Tomorrow marks the 48th annual celebration of Earth Day, the theme is centered on ending plastic pollution. The Earth Day Network has even launched a calculator to help individuals track their plastic consumption and make a plan to reduce it.
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NEW YORK—Optical retail and vision care, like every other business today, are facing changes that are coming at a faster pace than ever, whether it’s more complex health care delivery models, new technology for eye tests and online purchasing and even outside investors with deep pockets. Everyone is adjusting and rethinking their business models. Partnership is just one of the roles that alliances and buying groups see themselves playing in today’s market as they evolve to support growth and profitability. VM’s latest Cover Story presents a top-line review of alliance and buying groups’ programs and philosophies for dealing with the wave of changes.
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Although it’s mid-April, this chilly weather (at least on the East Coast) doesn’t quite feel like we’re in the swing of spring. But in today’s #WeShareIt, we’ll remain positive and keep an eye out for warmer weather to finally come around so we can flaunt cute spring looks like this one featured in our most recent #TuesdayTreat.
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NEW YORK—Josephine Lubrano and Christie Ruscio are childhood friends who have a passion for eyewear. While they met when they were 17, it wasn’t until they were in college that they started working together as saleswomen in an optical store. Fast forward to today—after closing down two of their shared independent boutiques in Manhattan, they have taken their love for providing the best eyewear on the road and go venue-to-venue with their business, Eyewear Girls on the Go. Not only are they able to make schedules flexible enough for them as working mothers, they are also able to spend extra time with their clients in the comfort of their own homes.
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