March 17, 2018|


The Luck of the Eye-Rish

NEW YORK—Top o’ the mornin’ to ya! We’re half way through Vision Expo East 2018, which means we all deserve a drink to get us through the final stretch of meetings, appointments and events. And it looks like we’re in luck because today is St. Patrick’s Day.
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Total Eye Care Partners teams up with Dr. Alan Glazier, the newness of Expo, VM Summit explores “workSMART” tactics, Acuity Eyecare expands and a $1 billion vision catalyst fund all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Total Eye Care Partners Teams With Dr. Glazier’s Shady Grove Eye & Vision Care

If It’s New, It’s at Vision Expo

VM’s Summit Explores Leadership Tactics for Transformative Times

Acuity Eyecare Expands With Acquisitions in Denver and Phoenix Markets

$1 Billion Vision Catalyst Fund to Be Established for Global Vision Care Initiative

Social Influencers: How Optical Is Leveraging Followers, Clicks and Pics

NEW YORK—Social media influencers have become just as vital a part of marketing strategies as any traditional method. In addition to marketing campaigns and creating ads, eyewear companies are infusing social media campaigns and soliciting the help of social media influencers to promote their product. For independents, a brand’s use of influencers can be a way to attract new customers. VM’s March cover feature looks at a small compilation of some of the companies in optical who are harnessing the power of influencers to market their product..
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Today’s We Share It post comes from our most recent #TuesdayTreat. We’re half way through #VisionExpo, and this is the perfect tote for all of our Expo essentials.

Main Street Takes On Vision Expo East

NEW YORK—Vision Expo East has officially taken off and the Jacob Javits Center is packed to the brim. With Pop-Up Talks, the new OpticCon Hub and a multitude of celebrity meet and greets happening all weekend long, there is so much to see, in addition to checking out all the new collections, of course.
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