February 3, 2018|www.visionmonday.com


How Eyeglasses Became a Lifestyle Accessory

Welcome to Deja View, a new series of VMAIL Weekend articles that looks at eyewear and optical history from a contemporary perspective. To kick off the series, author and optical industry consultant Ted Gioia shares his observations about products and dispensing trends from past decades—some of which were startlingly modern—and illustrates them with vintage ads and displays drawn from the archives of the Optical Heritage Museum in Southbridge, Mass. See how these historic images reveal how eyeglasses changed from a medical device to a consumer lifestyle enhancement.
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February is AMD Awareness Month, EyeSouth Partners taps CEO, Rockin’ for New Eyes looks to break records, Optometry Giving Sight and Brien Holden Vision Institute merge, and Safian and Burns join VM Summit all topped this week’s VMail news feed. Click on the headlines below to catch up on anything you might have missed.

February Is Age-Related Macular Degeneration (AMD) Awareness Month

EyeSouth Partners Appoints Rex Adams as Chief Executive Officer

Rockin’ for New Eyes Aims to Break Fundraising Record

Optometry Giving Sight to Merge With Brien Holden Vision Institute Foundation

Fast Company's Robert Safian and Industrious' Maggie Burns Join VM Summit

Beer Drinking Habits on Super Bowl Sunday Tell Marketers a Lot About Their Fan Base

So what’s the most important thing about the Super Bowl experience? Aside from watching with some good friends and scarfing down chips, dips and wings, it’s the beer, of course. With the Big Game only a few days away, Adweek analyzed drinkers’ preferences and habits on this unofficial American sports holiday. Their findings, cleverly illustrated in an infographic, shatter some long held myths about beer ads catering to young males. Today’s fans (and beer drinkers) cross gender and generational lines and fan bases now include women and younger generations.
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Today’s #WeShareIt doubles as a little confidence booster and great outfit piece. These “Eye” Slay pointed toe flats are the perfect statement shoe.

Living The Optical Goddess Life With Autianna Wilson

SAN FRANCISCO—On Instagram, she has been known as The Optical Goddess since 2015, but as of today, Autianna Wilson has officially launched her blog, The Optical Goddess Life. The idea to create The Optical Goddess Life first came when she was still a novice in the optical industry, while working at City Optix. “I came in there with only 3 years’ experience and a lot of passion, and the opticians working there at the time, took me in and taught me so much. I had customers who constantly returned to see me just for the experience that I gave them and it was there that I started branding myself as The Optical Goddess,” Wilson said.
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