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NEW YORK—With the Christmas and New Year’s holidays almost upon us, we here at VMail Weekend decided to take a more traditional approach to the music of the season. A few weeks ago, we presented an offbeat take on some obscure holiday tunes. For today’s read, we decided to go back to some traditional music roots. To get into the “Swing” of things, we invite you to take a listen to these jazzy renditions in the hopes you’ll find the spirit of the season before Saint Nick makes his appearance.
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When it comes to today’s purchasing habits, corporate social responsibility or social purpose, are top of mind for many consumers. Whether it’s through various giving back campaigns for established companies or through startups incorporating social purpose in their branding, consumers want to know their purchase goes a long way. In this December Cover Story, VM has pulled together some of the social purpose initiatives being undertaken by eyewear brands. In addition to their own campaigns, independent ECPs and retailers are often participating in highlighting these supplier brand stories as well.
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Today’s #WeShareIt is a true gem. Various items belonging to the legendary Elvis Presley will be on auction at Graceland Jan. 8, and among them are Grand Prix Chrome "TCB" sunglasses with "EP" on the bridge. The glasses were customized by Optique Boutique for the King of Rock and Roll and he later gifted them to his longtime friend, Ed Parker.
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NEW YORK—We’re in the full swing of the holiday season. Decorations are up, the party circuit is hopping and hopefully most of the shopping has been done. But while we’re experiencing the holidays IRL, we wanted to give you a view of what Main Street has been up to online this holiday season. Take a look at our social media roundup here.
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VMail Scheduling Note
NEW YORK—Due to the Christmas Holiday, there will be no VMail on Monday, Dec. 25. Look for VMail Extra and VMail Headlines to resume its regular schedule on Wednesday, Dec. 27.
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