November 18, 2017|


Small Business Saturday Puts Feet on the Street

NEW YORK—It’s the most wonderful time of the year (to borrow a lyric from the late Andy Williams), especially if you’re in the retail business. Black Friday, Sofa Sunday (a research day for online shoppers) and Cyber Monday are all record-setting holiday shopping events and red-letter days on the retail calendar. But don’t overlook Small Business Saturday, which is becoming quite a consumer force in its own right. And, there are signs of a growing representation from the optical community in what’s also known as “Shop Small” Saturday.
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NAVCP’s credentialing alliance, IDOC and Abyde partnership, leadership changes at Silhouette, VM 2018 Summit registration opens, Vista Outdoor restructuring and J.D. Power survey on vision plans all topped this week’s VMail news feed. Click on the headlines below to catch up on anything you might have missed.

NAVCP’s Universal Credentialing Alliance Attracts Wide Participation Among ECPs

IDOC and Abyde Finalize Partnership to ‘Solve HIPAA Challenges’ for ODs

Silhouette International Changes Leadership for USA Subsidiary

WORKSmart: 2018 VM Global Leadership Summit Registration Opens

Vista Outdoor Inc. to Restructure, Plans to Sell Bollé, Serengeti and Cébé Brands

J.D. Power Finds Cost, Communication Key to Satisfaction With Vision Providers

‘The Future of Optometry’

“The Future of Optometry,” presented at Vision Expo West in September, was based on a comprehensive study conducted by Jobson Medical Information designed to appraise the current and future state of the profession in the U.S. Sponsored by Essilor, the presentation provided insights for independent optometrists about the likely changes coming to practice operations. Read this Special Report which also includes practical action points independent optometrists can use to adapt to evolving business dynamics through the year 2025.
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As part of its fund-raising effort for Optometry Giving Sight, Vision Source organized a
“pie in the face” event on Nov. 9 where team members could make a donation in
exchange for a whipped-cream pie that they smooshed on someone. (L to R) Shown are
Vision Source executives who were “pied” at the event: Donna Mikulecky, Dan Walker,
Sherry Wilson and Jeff Duncan. More than 100 pies were purchased and
Vision Source raised more than $1,000 for OGS from the event.

While it might not be Contact Lens Health Week, it’s always good to have a periodic reminder about proper contact lens care. From remembering to take out those lenses before bed to cleaning out your cases, this video from Verge Science serves as a little refresher on proper contact lens etiquette.

'Optician About Town,' Emphasizes the Necessity of an Eyeglass Wardrobe

VANCOUVER, B.C.—Sheena Taff has been practicing at Roberts and Brown Opticians for about eight years now and you may recognize her as Transitions’ 2016 Brand Ambassador, but most of us probably know her as the face of Optician About Town, an eyewear fashion and lifestyle Instagram account that is an extension of her blog of the same name.
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