October 28, 2017|www.visionmonday.com


The ‘Business’ of Halloween

NEW YORK—It’s official. Halloween, once thought of as a day for little kids going door to door and shouting “trick or treat” has morphed into a holiday for the big kids (aka adults) as well, placing it squarely in the realm of big business. This year, more than 179 million Americans plan to celebrate Halloween. And the dollars spent on this holiday are downright scary with predictions of consumers spending $9.1 billion. In the weeks leading up to the holiday, ECPs were vigilant about reminding customers about the dangers of wearing illegal contact lenses. But Frame of Mind, an optical shop in Columbia, S.C. has taken a different tack when it comes to celebrating Halloween, upping the marketing value of the holiday in a bid to connect with the local community while getting customers into the store.
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National Vision starts NASDAQ trading, Australia regulators on Essilor-Luxottica merger, potential for Alcon spinoff, Mutual of Omaha adds vision, ic! berlin is acquired and scary contact lenses all topped this week’s VMail news feed. Click on the headlines below to catch up on anything you might have missed.

National Vision’s Fahs Sees Expansion and a Vision Category of ‘Interdependence’

Australia Regulators Won’t Oppose Proposed Essilor and Luxottica Merger

Novartis Sees Potential Alcon Spinoff Creating Stock Value, But Not Before 2019

Mutual of Omaha Introduces an Option for Customers to Add Vision

Premium Equity Partners Acquires ic! berlin, Names Jorg Reinhold CEO

As Halloween Nears, Optical Industry Warns Against Use of Illegal Contact Lenses

Optical Industry Joins Forces for World Sight Day Challenge

DENVER—Optometry Giving Sight reported that there has been a great response from optometrists, companies and students in support of the 11th annual World Sight Day Challenge with many practices, companies and 21 schools of optometry continuing their fundraising efforts throughout the month of October. Here are some highlights, gathered by the Vision Monday staff, from some of the thousands of participants who raised funds and awareness of the need for eyecare and eyewear on World Sight Day.
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Reade Fahs, CEO, National Vision, with the team as they push the NASDAQ opening bell on Thursday to begin the stock's trading on the exchange. The company’s oversubscribed IPO raised $347.6 million.

Halloween is right around the corner, and it’s more important than ever to keep raising awareness about the dangers of purchasing non-prescription contact lenses for those spooky costumes. Take a look at this precautionary tale from TeenVogue.com about what could possibly happen from using illegal contact lenses.

Cristall Opticians Caters to Customers Through a Personal Touch

TORONTO, Ontario— Sister duo Gina Dressler-Kay and Alison Dressler-Adler, co-owners of Cristall Opticians, an independent boutique located here, hosted their first trunk show 30 years ago and are still going strong. With over 60 years of experience in the optical industry between the both of them, Gina and Alison understand the importance of not only providing top quality optics to their customers, but also a personalized experience for their clientele. “The events often get very lively and turn into a party. We have the best time with long standing clients and also enjoy bringing in fresh faces,” said Gina.
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