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 NEW YORK—As the leaves begin to turn and the pumpkin spice starts to take over, we here in the north are reminded that winter is coming. As the weather turns colder, the urge to stay inside the house to watch our favorite fall shows grows stronger. Streaming services, such as Netflix, unleash entire seasons’ worth of episodes, allowing viewers to stream at their leisure, sometimes watching up to 6 episodes in one sitting. The concept, known as binge-watching has become somewhat of a cultural phenomenon, but beware—hard as it may be to peel ourselves away from watching the Mother of Dragons claim her throne, we must remember to avoid eye strain.
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NEW YORK—From its beginnings as a frame company launched by VSP in 1992, Altair Eyewear took a unique approach. Communicating to VSP doctors about its frame selections via a telemarketing sales team and sending out “kits” which the practices would pay for only when the products sold, Altair’s tactics ran counter to industry norms. Today, with its portfolio bolstered by its own proprietary brand labels, Altair has grown into one of the eyewear industry’s largest companies in terms of sales and units. VM recently sat down with Sean Cooley, Altair’s VP and GM, as he looked back at the company’s business model over the past 25 years.
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Today’s We Share It comes to you via our #TuesdayTreat. These cute optical-related stickers from Kenmark Eyewear are sure to add a bit of fun to any card, note or blank space that is just waiting to be decorated.
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CANTON, Ohio—Eisenbrei Plaza Optical, the 54-year old optical boutique located here, isn’t only about providing a quality eyecare experience for customers, but is also invested in supporting other local businesses. Mark Eisenbrei, owner and optician, recently started the #EyesOnArt initiative which gives local artists a chance to display their work in his boutique. After seeing an article promoting a similar initiative, Eisenbrei decided to take his own spin on the idea. He got his wife and their marketing team involved in the discussion and #EyesOnArt was born. “We had a lot of blank wall space. We thought we would fill it up with some beautiful local art,” Eisenbrei said.
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