July 29, 2017|www.visionmonday.com


Inside the ‘Fintastic’ Eye of the Shark

NEW YORK—From the blood thirsty Great White shark devouring swimmers in “Jaws” to Bruce the Australian shark struggling with his quest to see fish as friends and not food in Disney and Pixar’s “Finding Nemo,” sharks have succumbed to many negative myths and misconceptions. With Shark Week 2017 coming to an end (and Michael Phelps not actually racing a Great White), we thought we’d share some lesser known facts about one of the earth’s oldest creatures to top off the festivities.
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Essilor partnerships, TAYE’s new video campaign, Lab Division Hall of Fame, remembering 20/20’s Gloria Nicola, Eyeconic acquires Phoenix Eyecare, honorees and presenters for ACE Awards all topped this week’s VMail news feed.

Essilor Announces Partnerships With Two Dispensing Service Providers

Think About Your Eyes Launches New Advertising Campaign

Vision Council Names Directors’ Choice Recipient and Hall of Fame Inductees

Industry Friends and Colleagues Recall Gloria Nicola’s Talent and Generosity

Private-Equity Backed Eyeconic Vision Partners Acquires Phoenix Eyecare Group

New Presenters and Honorees Listed for the 21st Annual ACE Awards

North America Business Head Jens Boy Hones Lens Maker’s Brand Identity

SAN DIEGO—In the two years since Jens Boy took over as president of Carl Zeiss Vision, North America, he has pursued a clear strategy to differentiate the company from its competitors in the spectacle lens market. That strategy presents the company as a partner for its eyecare professional and optical retail customers rather than a competitor to them. And under Boy’s guidance, Zeiss is also concentrating on strengthening its marketing capabilities.
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Eye exams are important at every age. This message was reinforced via social media this week by two notable Tweets: Isthmus Eye Care @IsthmusEyeCare of Middleton and Madison, Wis., Tweeted a so-cute photo of a toddler sitting for his first eye exam, while the Washington Nationals @Nationals baseball team Tweeted a photo from third baseman Anthony Rendon’s second annual free eyecare clinic for scholar-athletes.

Today’s #WeShareIt comes from yet another one of our #TuesdayTreats shared on Facebook and Twitter. For the stylish eyewear fans who want to incorporate their love for eyewear in more subtle ways, Kate Spade NY has this adorable wink keychain. What better way to keep your keys handy than with these glittery, gold mini-frames?

North Carolina Practice Embraces the Past and Looks to the Future

WAYNESVILLE, N.C.—This month, Haywood Family Eye Care celebrated 62 years of business. Located on Main Street in the quaint town of Waynesville, the practice has served Haywood County for generations and, despite changing hands throughout the years, has managed to keep up with the times without sacrificing its heritage.
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