June 17, 2017|www.visionmonday.com


Following in a Father's Footsteps

Tomorrow is Father's Day (don't worry, there's still time to get Dad a funny card and a loud tie) and we here at VMail Weekend thought it might be nice to see how fathers inspire their children's career choices. There are many famous examples of children following in Dad's footsteps. As my father always used to say, “The acorn doesn't fall far from the tree.” Think Kirk and Michael Douglas. The Mannings' Archie, Peyton and Eli. Nat and Natalie Cole. The Bushes' George H.W. and George W. Just as there have been well-known dad/kid combos in celebrity land, the optical industry has its fair share of famous families too. In Today's Read, we go to Alabama for a look at the Schaeffer family and their love of all things optometry.
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An Eye Health Summit, a complaint against Davis Vision, a virtual fair, honoring outstanding students and Safilo’s pact with Saudi Arabia all topped this week's VMail news feed. Click on the headlines below to catch up on anything you might have missed.

Prevent Blindness Announces Sixth Annual Focus on Eye Health National Summit

Pa. Optometrist Files Complaint Against Davis Vision, HVHC and Highmark

23 Optometry Schools Participate in Virtual Fair for Prospective Students

Safilo Group Inks New Exclusive Partnership for Saudi Arabia

CooperVision Announces 2017 FORCE Students of the Year

American Academy of Optometry Foundation to Honor CL Patient Care Students

‘Digital Tech Reinvisions the Shopper's Experience'—Registration Is Open for Sept. 13 VM LIVE

NEW YORK—Digitization is impacting all businesses. But reports of retail's demise may have been greatly exaggerated. Brick-and-mortar retailers need to compete with online players; both are adapting techniques from each other. With those developments in mind, Vision Monday's upcoming VM LIVE event will tackle “Minding the Store: Digital Tech Reinvisions the Shopper's Experience.”
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This week, we're sharing The Cut by photographer, Vincent Tullo. The New York Institute of Special Education, a school for blind and visually disabled students in the Bronx, held its senior prom and Tullo was on hand to shoot the prom court's crowning, flower corsages and students on the dance floor.

Beyond the Trunk Show—Getting Personal With Event Marketing

NEW YORK—Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box—beyond trunk shows—to create an event that benefits your patients, strengthens your relationships and highlights your expertise. Keep in mind that events can be focused on products or services you offer at your practice or serve to build awareness about a particular eye health issue.
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