VM REPORTS: Optometric Business Innovators Practice Management Stories: The Secrets of Their Success By Marge Axelrad, Deirdre Carroll, Mary Kane, Andrew Karp, Roger Mummert, John Sailer, Margery Weinstein, Catherine Wolinski Monday, June 17, 2013 12:10 AM RELATED CONTENT The Selection Process for the 2013 Innovators MARKETING DIGITAL MEDIA BUSINESS MANAGEMENT OPTICAL DISPENSING INFLUENCERS THE PATIENT EXPERIENCE CONTACT LENS DISPENSING 2013 Alphabetical List of Honorees 2012 Alphabetical List of Honorees 2011 Alphabetical List of Honorees View a pdf of this year's Optometric Business Innovators 2013 View a pdf of last year's Optometric Business Innovators 2012 View a pdf of Optometric Business Innovators 2011 View a pdf of this year's Optometric Business Innovators 2012 - See more at: http://www.visionmonday.com/ViewContent/tabid/211/content_id/34956/catId/621/Default.aspx#sthash.yXwmo58F.dpuf Running a business in this ever-changing environment is not an easy task and today’s optometrists are no exception to the rule. Faced with problems to solve on an almost daily basis, the OD of 2013 needs to be a Renaissance man/woman—part business manager, IT professional, digital media guru and marketing expert, all rolled into one. Whether it’s improving the eyecare experience through new technology or implementing electronic health records, from the exam room to the back-office, these forward-thinking ODs are always on the hunt for the next new thing which will set their practices apart. They are the focus of our third annual Optometric Business Innovators report, a special collaborative project between Vision Monday and Review of Optometric Business. With input from our readers, the editorial staffs of Review of Optometric Business and Vision Monday, and suggestions from our Professional Advisory panel, we once again selected some of the best and brightest talents in the profession. We got this multi-talented group of men and women to tell us the secrets of their success in Marketing, Digital Media, Business Management, Optical Dispensing, Contact Lens Dispensing and The Patient Experience. We also identified a specific group of Influencers who have imparted knowledge and experience from their own practices to larger groups, organizations and projects which influence many optometrists. We hope the profiles of our Optometric Business Innovators will inspire you to expand and improve your own practices as the business of eyecare continues to evolve. ■ ■ ■ ■ –The Editors of VM and Review of Optometric Business: Marge Axelrad, Deirdre Carroll, Mary Kane, Andrew Karp, Roger Mummert, John Sailer, Margery Weinstein, Catherine Wolinski