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GMAC is saying #GameOverMyopia by enlisting influencers to spread awareness about myopia through gaming. GMAC launched the campaign last June, as VMAIL reported. Parenting influencers brought their kids’ favorite games to life by recreating them in their house or backyard and encouraging parents to be more aware about their kid’s screen usage and how it relates to myopia.

The parenting influencers will be reaching the audience right where they often are, in the gaming world, and will spread awareness about myopia within their online video streams. The influencers will be relaying GMAC messaging in a fun way through YouTube and Instagram TV (IGTV) videos, in addition to various social media posts across Instagram, Facebook, Twitter and TikTok.

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Millicent Knight, OD

The gaming influencers in #GameOverMyopia will be playing games with an eye doctor to discuss how screen time relates to myopia. The new 2.0 #GameOverMyopia campaign will feature GMAC spokesperson, Millicent Knight, OD, of Essilor of America playing popular video games with influential gamers gamers, Mr. Bee and Atomic Mari. Two well-known parents, Mikayla Shocks and Heather Brooker, will also be posting about their family’s screen time through gaming.

GMAC is organized under the World Council of Optometry (WCO), and includes companies in the eyecare industry: Alcon, Bausch + Lomb, CooperVision, Essilor, Euclid, Hoya, Jobson Medical Information, Johnson & Johnson Vision, Menicon, Nevakar, Oculus, PentaVision, Sydnexis, SynergEyes and Visioneering Technologies, Inc.


 For more on GMAC’s Game On: Battling Myopia IRL social media campaign (#GameOverMyopia), listen to Review of Myopia Management’s podcast with GMAC board chair Matt Oerding.