NEW YORK—EyeCarePro a veteran digital marketing company of 15 years focused exclusively on eyecare, has launched a rebranding, which includes a new website and significantly enhanced messaging, new services and technologies. Said Daniel Rostenne, CEO, “We have rebranded with a new website and we’re very excited about our new public persona. The updated look and feel best captures our ongoing mission to provide exceptional value, as well as our status as industry leaders in optometry marketing.”

The debut of the new website and services follows the dramatic success of ODSpecialty which offers dedicated marketing packages geared toward optometric medical specializations.Along with an updated repertoire of high-performance services.

EyeCarePro has developed GetSetPro a full suite of client-facing apps.These SaaS solutions include management of reviews, real-time scheduling, social media campaign management and more, with further services, such as practice chatbots, in development, the company said.

At the same time, EyeCarePro has been forging strong relationships with optometric groups such as Jobson, IDOC, Vision Trends, and Eye Recommend and organizations such as International Association of Low Vision Specialists (IALVS), American Academy of Orthokeratology and Myopia Control (AAOMA), and Neuro-Optometry Rehabilitation Association (NORA).

Noted Any Gitlin, COO at EyeCarePro, "We felt a strong need to reflect the new EyeCarePro and the direction we’re going in as an industry leader in optometric marketing and beyond. Long gone are the days of being solely an 'SEO' or ' website' company for eye doctors. Those are still core strengths of ours, but we’ve also grown into so much more. This website beautifully expresses these changes.”

In addition to EyeCarePro's current service lineup, there are expansive resources for optometry marketing that are available for free to the public. This includes ebooks, webinars and blogs on topics ranging from social media and branding to advanced referral-building strategies for neuro-optometry and more. EyeCarePro works with over 1,800 clients as a leader in the area of digital marketing and practice growth in eyecare.