TECHNOLOGY VSP Global Premier Program and Optify Partner to Support Private Practices With E-Commerce Solution By Staff Thursday, December 2, 2021 12:21 AM RANCHO CORDOVA, Calif.—The VSP Global Premier Program announced a new partnership with Optify. Practices participating in the Premier Program will have access to best-in-market pricing on Optify’s industry-leading e-commerce software solution that enables doctors of optometry to sell inventory online under their brand, maximize revenue and maintain patient relationship, the announcement said. “From browsing eyewear before stepping foot in their eye doctor’s practice, to making purchases days after their appointment, patients want convenient, online shopping options as part of their eyecare experience,” said Michelle Skinner, VSP Global chief network officer.“Through our partnership with Optify, we’re supporting the long-term success of private practices by connecting them to a powerful e-commerce solution that meets patient expectations and helps their business thrive in the digital age.” Providing a turnkey solution that leverages the industry's largest database of frames, Optify requires less than one hour of staff onboarding. Additionally, automated marketing flows and Optify’s powerful "Pre-Shop" empowers patients to engage with a practice’s optical inventory and select frames before their exam, increasing capture rate and saving optical staff an average of 15 minutes per patient, the company said. Walk-out and second pair marketing automations continue to strengthen a patient’s buying attention with the practice’s inventory turning them into loyal eyewear customers, the announcement added. “We are excited to empower Premier Program practices with Optify to bring a feature-rich, best-in-class experience to help private practice optometrists increase frame and lens revenue,” said Dave Barton, Optify CEO and co-founder. “By offering a simple program to set up online shop under the ECP’s practice name, we help to modernize their online presence to better serve their patients where they like to browse and shop—which is increasingly online.” Practices interested in learning more can schedule a complimentary consultation with Optify here.