Safilo’s Boss Debuts Spring/Summer 2020 Collection, Intros Orlando Bloom as Brand Ambassador


Safilo’s Boss Eyewear has launched its Spring/Summer 2020 collection and introduced Orlando Bloom as brand ambassador. The collection includes both sun and optical styles, modeled by Bloom.

The first campaign, shot by Matthew Brookes, offers a bright, playful approach to eyewear. Select styles from the new collection include BOSS 1129 optical frames, which are available with clip-on sun lenses, and sun style BOSS 1144/F/S, which features a square shape with a titanium double groove rim around the lenses. It is available in dark ruthenium with brown gold lenses, blue/ruthenium with blue lenses, rosè gold with green lenses, and ruthenium with mauve lenses.

Bloom said, “Eyewear has always been an integral part of an outfit for me. Whether you’re going for a bold look or something more relaxed, your eyewear should reflect the way you are dressed, and the way you feel. The BOSS brand understands the desire to look good without compromising on comfort or individual style, which is something that resonates with me.”