STYLE LOFT NYC Expands to Two Extra Locations for Spring By Gwendolyn Plummer Monday, February 10, 2020 12:42 AM NEW YORK—For the first time ever, LOFT Eyewear Shows will expand to two extra locations this spring. This year, the annual independent eyewear show will run from March 21 to 24 at the current Hudson Mercantile event space as well as at Mercantile 37 and Mercantile 38. These two adjoining spaces are approximately 500 feet away from one another. Richard Mewha, founder said, “Since we started this event back in 2000 with just a couple of independent brands, it has evolved each year into something really special. As we grew, the independent eyewear movement also grew and we have been at the forefront of showcasing the most cutting edge eyewear designers from across the globe. “We were very interested in expanding the event only if we could attract designers that are using different methods and implementing new ideas and technology into their collections. We want our event to highlight the points of different in our eyewear design to that of the mainstream.” Many new brands will be making their debut this year at LOFT NYC including Mykita who will anchor the new spaces with Salt Optics. New collections will be exhibited by FEB31ST, Delirious Eyewear, Philippe V, RES/REI, John Dalia, AM Eyewear, Dolphi, L.G.R, and VAVA to name few. Lowercase NYC will also debut its handmade in the U.S.A. collection and Emmanuelle Khanh will be returning. Other new collections that will be showcased include Catherine De Medici, Haffmans & Neumeister, Henau, Xavier Derome and Jean Philippe Joly. “We are very confident that we have the right mix of innovation, fashion, style and design in the group of independent companies showing this year,” said Louis Fullagar, marketing director of LOFT Eyewear Shows. “Visitors will have the unique opportunity to meet their favorite eyewear designers and gather in-depth knowledge of the eyewear they sell in their stores every day.” A full designer list is available at lofteyewearshow.com.