Ray-Ban Celebrates the Summer Solstice Across the World
On June 21, EssilorLuxottica created a moment for Ray-Ban fans to share their brand love by celebrating both the summer solstice and Ray-Ban's iconic heritage in sunwear and eyewear. On the summer solstice, EssilorLuxottica and Ray-Ban celebrated with a worldwide Ray-Ban Sun-Day event, a musical event series that celebrated both the latest Ray-Ban collections and the longest day of the year. The concert series kicked off in Tel Aviv, followed by Paris and London, and concluding with a final party in New York City.
These vibrant cities provided the perfect backdrop to chase the sunset around the globe and celebrate the longest day of the year with Ray-Ban. In Tel Aviv, DJ Itay Galo took the stage. In Paris, the party kicked off with Ofenbach, Andy 4000 and more. In London, Tiffany Calver and friends celebrated the solstice, and finally, in New York, Ray-Ban celebrated with artists The Knocks, Channel Tres, Baby Tate and Mazurbate.
In addition to musical celebrations with both emerging and established artists, the Ray-Ban Sun-Day events across the globe showcased the brand’s newest sun collections, including the brand new Ray-Ban Reverse. With the tagline “shades on, volume up,” the events underscored Ray-Ban’s commitment to music, culture, style and celebration.
|In New York, Ray-Ban celebrated the summer solstice with artists The Knocks, Channel Tres, Baby Tate and Mazurbate.|
With the tagline “shades on, volume up,” Ray-Ban Sun-Day showcased the brand’s commitment to music and culture.
| ||Ray-Ban Sun-Day also provided an opportunity to celebrate Ray-Ban’s latest summer collections.|| |