Millennial Priorities Are Evolving, Affecting How They Shop

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According to a recent survey conducted by Deloitte, Millennials are just as ambitious as previous generations, but their priorities have “evolved.” Deloitte’s “Global Millennial Survey 2019” showed that traditional markers of adulthood such as having children and buying homes are not at the top of most Millennials’ list of priorities—instead, many are more interested in travelling, seeing the world, and making a positive impact in their own communities.

In addition, Deloitte found that many Millennials are “skeptical of businesses’ motives and impact on society.” In fact, according to their findings, only 55 percent of the 13,000-plus Millennials surveyed said they believe that businesses have a positive impact on society. This number is down from 61 percent in 2018, and shows that many businesses and retailers might benefit from adopting social purpose campaigns, or finding other ways to give back alongside their other practices.

Take a look at the chart by Deloitte to see how Millennials’ priorities have “evolved” from previous generations.