Natasha Vora, CEO of twelve84, champions a “Buy Local” approach for optical dispensaries that will help keep them more competitive in today’s market. Vora says that many patients want price transparency in their eyewear purchases. The twelve84 brand was initially launched by Vora and RevolutionEHR with the goal of bringing an affordable in-house brand of quality frames and lenses with a seamless order integration to save optical staff time. In January 2020, Vora acquired twelve84 as an independent brand, Optical-X, and now the line is available to doctors outside of the integrated network of RevolutionEHR. Read More