What’s Trending in the Holiday Retail Landscape?

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NEW YORK—There’s no doubt about it: holiday gift-buying season has fully descended upon us. For the well-organized among us, gift-buying may already be in the rear-view mirror, but many Americans are probably looking ahead at a long list of gifts, and a sea of wrapping paper, in the coming weeks. Finding the perfect present for everyone is nothing short of an art form; with countless things to choose from, figuring out what everyone on your list wants can be next to impossible. But every year there are a few gifts that seem to top everyone’s list, from the Cabbage Patch Kids craze of 80s to last year’s Hatchimals hysteria. This year, Adobe Analytics is keeping track of the year’s most popular gifts in real time, with an interactive chart that tracks the top five selling products every day. Read More