Patients who return to your office dissatisfied with their prescription, and negative online reviews, provide two key opportunities. These seemingly losing situations for practice owners can be turned around into victories that generate additional patients and profitability. My one location, two-OD practice has grown steadily over the last few years. Today, we see 2,800-3,000 patients per year for annual comprehensive exams. Prescription checks refer to patients coming back to your office because they feel that something is wrong with their glasses or contact lenses. The growth opportunity in prescription checks lies in your ability to show empathy, and develop a deeper level of trust with a patient. While not ideal, prescription checks are an organic and serendipitous way of building goodwill with a patient. Read More