The optical dispensary in most optometry practices is the most important driver of profitability. We decided to create a system of deliberate, goal-oriented training because we noticed stagnation in optical sales. We scheduled regular bi-weekly meetings with opticians to create goals based on their most recent sales numbers. We discussed both their wins and continuing challenges. For managers, these meetings can be time-consuming as they need to find time to go off the floor to meet with employees. We found, however, that the benefit outweighed the lost work time. Over time, the meetings evolved to include training to address the areas we identified as needing improvement. Read More