Review of Optometric Business: How to Triple Revenue Through Specialization

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Developing a marketing niche can pay dividends for your optometric practice. It has helped our practice, Vision For Life, grow dramatically from seeing a few patients per month in a small rural town, to working with some 60 to 70 patients per week in a larger, more centralized location. Moving to a larger population center, along with making other key changes, has spurred tremendous growth. Our practice is focused on developmental optometry. We have developed a special niche working with children and adults with vision problems that affect their ability to read, write, comprehend, perform in sports or perform on the job. Read More