In preparation for treating myopia, optometrists study what causes the condition while also keeping up with the therapies that are most effective in managing it. Yet none of that knowledge will help children if we can’t find a way to pair our expertise with motivating parents to take action. Creating an effective care plan requires a personalized communication and clinical approach. As ECPs, we have algorithms and protocols, and we hope that patients will fall nicely into these boxes and follow these flow charts. But people don’t fall into flow charts. Read More