ST. LOUIS—The Global Myopia Awareness Coalition (GMAC) has launched a new myopia management public awareness campaign including social and paid media, which will continue the organization’s commitment to drive myopia management awareness among parents. The new installment of the GMAC campaign follows the most recent "Little Kid License" campaign, as reported by VMAIL last August. Its aggregated posts made over 265 million impressions on social media. This fifth installment of direct-to-consumer advertising will raise awareness about myopia and encourage parents to ask eye doctors about the new treatments that are available—beyond conventional glasses and contacts—that can help slow the progression of the disease. Read More