PEOPLE: Moves Steven Haifawi Named President of Hoya Vision Care, Canada By Staff Friday, December 3, 2021 12:18 AM MISSISSAUGA, Ontario—Ophthalmic lens technology leader Hoya Vision Care announced this week that Steven Haifawi has been named president of Hoya Vision Care, Canada. In this position, Haifawi will be responsible for providing the vision for growth, short- and long-term company strategy, and commercial leadership for Canada. Haifawi is highly regarded as a collaborative and engaging leader who brings a wealth of knowledge and an array of industry experience to the position, according to the announcement from Hoya Vision Care.He joins Hoya Vision Care with more than 15 years of experience at Carl Zeiss Vision where he made significant impact to the business. Most recently, Haifawi was the head of Vision Technology Solutions (VTS) at Zeiss where he delivered exceptional results for the business. Prior to that, he was a senior director of Customer Service, having driven the company's customer experience transformation. "I am excited to join Hoya at such a pivotal time in the company's history," said Haifawi. "Hoya Vision Care is an established leader globally, and I'm proud to lead our growth initiatives in Canada. We will empower our people and increase the value of the leading technologies that we produce, delivering exceptional service to all our customers and partners." "We are very happy to welcome Steven to Hoya as we work toward strengthening our presence both in Canada and the United States," said Eduardo Martins, president of Hoya Vision Care, North America. "As we look to the future of Hoya Vision Care in Canada, Steven will position us well to be a company that leads and exceeds in lens technology and customer experience." Haifawi graduated from the Australian Institute of Business where he received a graduate diploma in management and a master's degree in business administration.