BOULDER, Colo.—Sharing ideas, challenges and perspectives on future business trends, against the Rocky Mountain backdrop, was the goal of the recently-completed Eyecare Innovation Summit 2021, an invite-only event for senior vision business executives and emerging tech companies, who met earlier this month to discuss and debate changes affecting the eyecare industry. #BusinessOutside was a theme of the Summit, organized by Sanitas Advisors, where attendees shared observations and heard from speakers about consumer trends affecting the industry and with a chance to mix with peers from other companies.

A range of leading eyecare company executives from all sectors of the industry were represented at the meeting, sharing outside walks and inside business discussion meetings. Attendees heard from Mo Siegel, founder and chairman of Celestial Seasonings as the opening keynote speaker. They also  took part in a number of breakouts, discussions and working sessions which examined broad trends and shared advice and recommendations to a number of emerging tech companies in the eyecare arena.

Noted Sanitas' Bart Foster, managing director, "BusinessOutside is a movement to get out of our comfort zone, outside the box thinking, outside of societal norms, outside in nature. By doing BusinessOutside we establish more authentic relationships, deeper connections and spark more creativity." A glimpse of attendees' perspectives of the event are highlighted in this video here. More than 35 leaders hiked over five miles and tackled Mt. Sanitas, one of the iconic hiking trails in Boulder.
Bart Foster, (c) managing director, with several members of the Sanitas team.
(L to R) Jackson Klein, intern; John Walborn, partner and COO; Jeff Poe, strategic advisor; and Jamie Gardner, facilitator. 
(Not pictured, Jamie  Rosin, strategic advisor; Matt Oerding, strategic advisor; and Lita Currie, graphic facilitator.)

The group discussions helped identify inevitable trends impacting the eyecare and eyewear businesses and tackled ways of "accelerating the inevitable."
Sanitas Advisors partners with organizations across the public and private sector to tackle their most important challenges and help accelerate innovation. The group has a team with deep industry and functional expertise, and a range of perspectives to spark change through leading-edge management consulting.