Transitions Optical Launches Virtual Program for Kids

Product: Transitions Virtual Program for Kids
Top Line: Transitions Optical has introduced a new, immersive virtual program for kids. This simple, smart program can be used to upgrade any waiting room experience, no matter where patients wait.
Close Up: Kids and parents will be able to engage with Transitions lenses before their appointment through the new online tool with educational, entertaining and engaging resources for children. This new experience will help spark conversations about Transitions lenses for kids during their appointment. Components of the Virtual Kids Program include:
• Transitions Lens Education: Educates families on how Transitions Signature GEN 8 lenses keep up with kids everywhere they go.
• Virtual Try-On: A contactless and cutting-edge virtual try on that features trending kids frames and seven stylish Transitions lens colors.
• Games: Cool online optical illusion games and eye trivia helps entertain kids while they wait.
Vital Stats: The Kids Virtual Program is available to consumers at In-store POS and education for eyecare professionals is available on, and includes a QR code that takes kids and parents directly to the site.