Transitions Offers Facebook Virtual Try-On Experience


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Top Line: Transitions Optical has partnered with Facebook to create an augmented reality, virtual try-on experience using the Facebook camera. The first-of-its-kind social media experience allows users to see themselves in all 13 Transitions lens colors, including Transitions Signature lenses style colors and Transitions XTRActive style mirrors. Users can tap through the different Transitions lens colors, and switch between indoor and outdoor settings.
Close Up: Users can activate the Transitions Facebook Try-On by clicking on a link that’s on the Transitions Facebook Page or by scanning the QR code with their Facebook app (to find the QR code scanner, simply type “QR code” in the top of the Facebook search bar). The user can take a photo or video selfie to share on Facebook, and the media can be saved to the camera roll and shared via text, email or other social networks.
Vital Stats: Eyecare professionals can visit to download resources and social creative with draft posts to share on their page.