Product: The Optical Foundry’s virtual trade show.
Top Line: The Optical Foundry, which includes OGI Eyewear and l.a.Eyeworks has launched a virtual trade show experience, accessible through its website theopticalfoundry.com.
Up Close: For OGI Eyewear, the virtual tradeshow experience includes educational opportunities, presentations on trends, fashion lookbooks, information about new releases and CE courses for optical professionals to earn credits. OGI’s virtual tradeshow is now live. David Duralde, chief creative officer at OGI Eyewear said, “We are hopeful that our customers will enjoy the interactive experience that touches on many of the high points of attending a trade show.” l.a.Eyeworks will also participate in the show—Brent Zerger, l.a.Eyeworks’ director of communications and retail operations said, “l.a.Eyeworks, and its sister design imprint FICTION, will be participants in The Optical Foundry’s digital trade show. Our participation will include offering the show’s purchasing incentives and the possibility of online programming to be announced.”
Vital Stats: With purchasing initiatives, CE courses and more, The Optical Foundry’s virtual trade show will offer customers a trade show experience while still allowing them to remain safe and healthy.
www.theopticalfoundry.com