Product: Optical Merchandising Profit Strategies, a live-streamed series of free, interactive webinars.
Top Line: Optical Marketing Group + Contentlinq is partnering with De Rigo REM to offer a series of free “edutainment” webinars, “Optical Merchandising Profit Strategies.” Launching March 4, 2021, the webinars are designed to enable optical practices to elevate their merchandising effectiveness and maximize profits in a post-COVID world. “The webinars kick off with much-needed optimism and the tools to help optical professionals improve visual communications that drive sales,” said optical industry veteran, Bill Gerber, CEO of Optical Marketing Group + Contentlinq, who will host the online events.
Close Up: The webinars will examine proven methods and techniques to increase merchandising effectiveness, reimaging functional practice design, optical design, signage for a digital future, and tips for creating frictionless, memorable patient experiences. “It’s an honor to sponsor this progressive, informative webinar because it reflects the ethos and approach to modern retailing that we believe in at De Rigo REM,” explained Alessandro Baronti, CEO of De Rigo REM. “We partnered with Omg! / Contentlinq in 2020 and are pleased with the modern solutions they are bringing to the industry.”
Vital Stats: The webinars will be held March 4 to 11, 2021, at 6 a.m., 9 a.m., 1 p.m., 4 p.m. PST. The cost is free with registration. To register, click here.;;